Director-Media Planning

The salary range for this position is $82.59 - $119.75 (Hourly Rate)

Placement within the salary range is dependent on several factors such as relevant work experience and internal equity. For positions represented by a labor union, placement within the salary range is guided by the rules outlined in the collective bargaining agreement.

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section located at jobs.nm.org/benefits to learn more.

Northwestern Medicine is powered by a community of colleagues who are purpose-driven and committed to our mission to deliver world-class care. Here, you'll work alongside some of the best clinical talent in the nation leading the way in medical innovation and breakthrough research with Northwestern University Feinberg School of Medicine.

We recognize where you've been, and we support where you're headed. We celebrate diverse perspectives and experiences, which fuel our commitment to equity and culture of service.

Grow your career with comprehensive training and development opportunities, mentorship programs, educational support and student loan repayment.

Create the life you envision for yourself with flexible work options, a Reimbursable Well-Being Fund and a Total Rewards package that support your physical, mental, emotional, and financial well-being.

Make a difference through volunteer opportunities we offer in local communities and drive inclusive change through our workforce-led resource groups.

From discovery to delivery, come help us shape the future of medicine.

Description

Responsibilities:

• Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations.
• Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization.
• Works with the Brand team and VP of Marketing to understand the organization's marketing objectives, target audiences and calls to action.
• Creates a proprietary and documented planning framework that is aligned with addressing those needs.
• Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media).
• Advises on the relevance and practicality of recommended media strategies / tactics and recommended alternatives given the allocated budget.
• Leads annual and ongoing strategic media planning execution in partnership with agencies of record.
• Ensures high quality and effective media plans. Develops and implements media commitments in partnership with each team (e.g. physician group, regional marketing and brand).
• Functions as an in-house expert on traditional and emerging media options, planning and implementation.
• Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy.
• Creates an environment of partnership, collaboration, seamless quality and service enhancement across the marketing department.

AA/EOE.

Qualifications

Required:

• Bachelor of Arts Degree in Marketing, Communications or related field.
• 15+ years of relevant experience in developing and implementing effective media planning.
• Familiarity with programmatic media trading.
• Experience in a Media Planning role within a complex organization with multiple lines of business.
• Knowledge and experience with non-traditional and emerging media (e.g. internet, program integration, digital) as well as syndicated media planning tools and systems.
• Experience crafting systems and planning processes for internal and integrated media planning purposes.
• Accurate and detail oriented, with exceptional problem-solving skills.
• Strong quantitative and analytical skills.
• Proficiency in Microsoft Excel, Word and PowerPoint.

Preferred:

• Ability to work directly with an Agency Media Department.

Equal Opportunity

Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.

Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.